It’s nostalgic and warm. The platform is reminiscent of my childhood years trying on clothing in the closet of my aunts, sisters, and my mother. I never grabbed the simple items, I reached for those items that were BOLD, DARING, AND ALIVE. I wanted to wear the things that made me feel like the women I’d experienced and the woman that I wanted to become – confident, courageous, and fearless!
– Founder and Creative Director, Morgan Williams 
